RX Ethereal

About the project

RX Ethereal was a new range of lenses launched by rxlensdirect.com. We were required to design a stylish website for accessing information on a variety of lens designs and their material lists. Rather than use static images for the material list graphs, we stored all of the data in MySQL tables so that the graphs could be output dynamically with HTML.

Virtual lens application

We developed an experimental feature for this project: an app-like interface to help illustrate how their freeform lenses work. We utilised the latest HTML5 technologies to create something that works similar to an app whilst being accessible on desktop and mobile browsers without download. The app connects to the camera to show in real time how different lenses affect the vision of the user, with a fall back feature of still images for unsupported browsers.

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